The North Face
Spring 2018
The North Face’s Move Mountains is a global initiative committed too empowering the next generation of female adventures, and telling their inspiring stories of activism, athleticism and courage. The design direction materialized this commitment with intimate athlete portraits from photographer Laurel Golio matched with and bold combination of some of the strongest colors we know. Studio photography complements the storytelling with a heroic lighting style and direction that highlights the strength and confidence of these women explorers.
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Studio: Hybrid Design / Hybrid-Design.com
Executive Creative Direction: Dora Drimalas
Executive Creative Direction: Dora Drimalas
Creative Direction: Brett Newman
Design: Sarah Jean Recht, Frédérique Gravier, David Weber
